Conceptual and content writer with international experience. From São Paulo ad agencies to London's Sky Creative, from Prague's Škoda campaigns to Amsterdam's fintech innovation - I've spent 15+ years turning ideas into words that work. Now I blend traditional copywriting craft with AI expertise, helping brands find their voice in both human and machine conversations. Currently at Backbase, I've built tone of voice guidelines, developed AI prompt strategies, and shaped how marketing teams integrate artificial intelligence into their creative process.